Catchword /(?)/

Catch·word

Catchword

n.
  1. Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.
  2. The first word of any page of a book after the first, inserted at the right hand bottom corner of the preceding page for the assistance of the reader. It is seldom used in modern printing. (Print.)
  3. A word or phrase caught up and repeated for effect; as, the catchword of a political party, etc.