Semeiology /(sē`mē̇*ŏl"ō̇*jy̆ [or] sē`mī̇*ŏl"ō̇*jy̆)/

Se·mei·ol·o·gy

Semeiology

n.
  1. The study of signs as an element of communication; the analysis of systems of communication; -- also called semiotics. (Med.)